IBC2024 announced a number of exciting new show features that will foster networking, learning, collaboration and business opportunities at this year’s event, which will take place from September 13-16 at the RAI Amsterdam. IBC executives announced details about a new AI Tech Zone, a unique IBC Talent Program, a first-ever AV Speed Pitch event, as well as other elements of the show that will focus on the show’s key themes of transformative technology, changing business models, and people and purpose.
IBC continues to explore new ways to address the trends, issues, challenges and opportunities that drive innovation in media and entertainment. With additions to the show such as the AI Tech Zone, Talent Programme and AV User Group events, and the outstanding line-up of visionary speakers planned for this year’s conference, IBC is once again positioned to deliver the world’s premier M&E event. This year, with media performance in the spotlight more than ever before due to major global sporting events and election coverage, it will bring together the industry looking to embrace new methods and technologies as the industry continues to redefine itself.
Michael Crimp, CEO, IBC
The new AI Tech Zone, powered by the EBU in Hall 14, will be a central hub for AI providers, creators leveraging the technology and solution vendors serving specific industry needs, showcasing how AI is positively impacting the industry. At the AI Tech Zone stage, sponsored by Wasabi Technologies, industry leaders and visionaries will share their insights on how AI is transforming media and entertainment and how it can shape the future of the sector. The Networking Zone, sponsored by DOT Group, will allow the IBC community to engage directly with some of the most innovative players pioneering AI for M&E. Other AI exhibitors include AI4ME, AudioShake, Magnifi, MobiusLabs, The Weather Company, Video.Taxi, Vionlabs, Zaibr and Videolinq.ai.
IBC2024 will also feature a unique IBC Talent Programme on Monday 16 September in the Showcase Theatre in Hall 8. The free-to-attend sessions will explore how the M&E community can work together to nurture new talent, make training more accessible and develop common standards on diversity and inclusion. Working with key stakeholders and partners to lay the foundations for the industry’s future, the IBC programme will also explore the benefits of partnerships and mentoring to promote the industry to the next generation of media professionals, develop their skills and drive engagement with M&E companies.
Another new element being introduced at IBC2024 is a special audio-visual (AV) buyers event on the eve of the show. IBC has partnered with the AV Users Group to host an IBC Speed Pitch event for 40 members on September 12. The event will provide media technology companies with the opportunity to directly promote their products, services and brands to leading AV buyers such as Arup, AstraZeneca, Bank of America, Barclays, Deliveroo, Schroders, UBS and WPP.
Other show features that further enhance IBC’s unique and broad offering include:
The Esports Showcase, in collaboration with Unlocked in Hall 8, will showcase the latest innovations in game production and distribution. The new World Skills Café, the industry’s first global flagship event on skills, diversity and education, will take place at the RAI Amsterdam on Thursday 12 September. Partner groups RISE and RISE Academy, Galsngear, Women in Immersive Tech, Women in Streaming Media, HBS, SMPTE, RTS and Final Pixel Academy support and participate in initiatives aimed at cultivating talent and inclusion. The IBC Innovation Awards will take place at the RAI on Sunday 15 September. A technical paper program, to be presented throughout the IBC conference. The IBC Accelerator Media Innovation Programme brings together pioneering media companies and cutting-edge technology partners to showcase how they are working together to solve real-world challenges and drive industry progress. The IBC conference will take place at the RAI from September 13th to 15th. Details of the keynote addresses and speakers will be announced in early July.
The total area of space reserved by exhibitors for IBC2024 exceeds 45,000 square meters, already surpassing last year’s final total. More than 1,100 exhibitors have signed contracts so far. Among the 150+ new exhibitors at IBC2024 are 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO and Vubiquity, while Benro, Insta360, Robe, The Weather Company, Vecima and Yamaha will return to the show for the first time since 2019.
Some of the world’s leading media technology brands exhibiting this year include Arabsat, Arri, Avid, AWS, Blackmagic, BT Media, Canon, Comcast, Eutelsat, Evertz, EVS, Google, Grass Valley, Harmonic, Huawei, Imagine Communications, LG, Lawo, LTN, Mediakind, Microsoft, Nagra, Panasonic, Riedel, Ross Video, Samsung, SES, Sony, Tata Communications, Telestream, Zero Density, Zixi and ZTE.
We have seen overwhelming demand from exhibitors, with many brands once again increasing their exhibition space and new companies entering the fray. This year’s exhibition is already generating very positive buzz. Visitors to IBC2024 will have the chance to see exciting demos and meet an increasingly wide range of innovative brands from the media technology sector. With the introduction of the AV User Group event, IBC continues to broaden its reach, offering even more opportunities for exhibitors and visitors alike.
Steve Connolly, Director, IBC
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